It’s been almost one month since bombs started dropping on Ukraine. In the intervening period over 900 Ukrainian civilians have been killed, with the true figure likely considerably higher. And, over 3.2 million have fled for their lives, according to the United Nations. In what appears to be a daily task informing the world, through... Read More

April 8, 2021

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East Coast Lifestyle and Million Dollar Harbour Views, for Half the Price

Go West! is a phrase that has been instilled in countless Atlantic Canadians for decades. The Big Smoke, T. or Fort Mac are calling. But the times, they are a changin’. With remote work being the new normal and the recent surge of COVID-19 taking further grip in Ontario, Alberta and British Columbia, Atlantic Canada... Read More

Canadian News, Homes & Condos, Local News, Ontario News, Toronto News, Uncategorized

March 11, 2021

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WILL HR BE YOUR NEXT BIG PR CRISIS? ODDS ARE, YES

Workplace culture and climate issues are never far from media headlines – whether that be bullying, intimidation, or varying forms of workplace harassment. Notable recent headline-grabbing examples include damning toxic workplace allegations involving Canada’s former governor general, Julie Payette, and most recently, sexual harassment allegations involving New York Governor Andrew Cuomo. With the frequency of news headlines... Read More

Business, Canadian News, Ontario News, Toronto News, World News

March 8, 2021

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Less is more: So, why are governments failing the basic COVID-19 communications and trust test?

There is no need to panic. We hear this every day from the public health experts (now media personalities) that don our television screens from mid-morning to mid-evening every day, Monday through Friday (except government holidays). Vaccines are here to save us from ourselves. And, this incredible scientific feat couldn’t come soon enough. This formerly... Read More

Business, Canadian News, World News

COVID-19

November 3, 2020

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Five Easy Steps to Acing Your Next Media Interview

Let’s start with the obvious. Media interviews (whether they be live or taped or local or national) can be a bit scary and overwhelming, especially if you don’t do them often. What if I freeze on camera? What if they ask me really tough questions, and I stumble? What if I don’t have all the... Read More

Business, Toronto News

#Brian Leadbetter, #Crisis Management, #Hire Public Relations, #Media Interviews, #Media Planning

September 4, 2020

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From Ellen to WE: Managing a scandal is all in the execution

For all the things 2020 isn’t, uneventful isn’t one of those things. Aside from the ongoing and rightful international preoccupation with COVID-19, organizations, including a number of governments, are finding plenty of ways to get themselves into trouble. Lots of trouble. Crisis communications leads and public relations firms with issues management specialization are having a... Read More

Toronto News

Brian Leadbetter Columist, Brian Leadbetter Crisis Communicaitons, Brian Leadbetter Journalist, Brian Leadbetter Publicist, Brian Leadbetter The Toronto Tribune, Managing Scandals, News Media, Public Relations 101