The food industry is hard to navigate, to say the least. There are dozens of ways to either improve or change how you do business. Despite this barrage of ideas and strategies, your menu is one of the elements you cannot afford to ignore. Here are a few key components of a successful restaurant menu.
Streamlined Simplicity
Your menu should not be an obscene number of pages. Unless your business premise or competitive advantage is your ability to serve an incredible variety of food, consider editing your options. People want to engage menus on their own terms, but when they encounter exceptionally extensive menus, they feel that they need to read every item. Streamline your menu and keep it simple. The information you provide should be clear, accessible, and legible. From the organization to the pricing to the item descriptions, you can offer plentiful variety without overwhelming customers.
Compelling Storytelling
Your menu is a piece of writing. Though it is highly informational and advertorial writing, it is still the one place you have a customer’s undivided attention, so capture their imagination with compelling storytelling. Use creative writing in your item descriptions, and utilize sensory language to engage people’s stomachs as well as their minds.
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Consistent Updates
Your restaurant is not stagnant, and favorites come and go. Your menu should reflect this growth and change. Consistently update your menu over time with fresh dishes and styles. Encourage your chef to create new appetizers and desserts each month. If you keep the core of your menu the same while switching the add-ons, you entice customers to upsell themselves and incentivize their return each month. One important note is to avoid completely reorganizing your menu unless it is for simplification purposes. Otherwise, you may frustrate your loyal returning customers.
Know the key components of a successful restaurant menu to grow your business today. There are myriad ways your restaurant can improve sales, but focus on your menu for now. With the right creative push, you can set yourself up for success with a new and improved menu.
