Every small business should understand the importance of packaging. Along the decision-making process, you’ll want to balance cost-effectiveness and tailoring packaging to your business to stand out from the competition.
Should you go with stock packaging or invest in custom packaging? This blog will help you decide whether stock or custom packaging is right for your product by exploring the benefits and drawbacks of each. Read on to find out how to make the best choice for your brand.
What Is Stock Packaging?
Stock packaging refers to premade, standard packaging that comes in various shapes and sizes. Suppliers usually mass-produce it and keep it readily available. Think plain cardboard boxes, generic plastic containers, and standard-sized pouches that brands can stick a label on with their logo and product information. These are your go-to options when you need something quick and easy.
Benefits of Stock Packaging
Since manufacturers make stock packaging in large quantities, production costs are lower. This can be a huge advantage for startups and small businesses operating on tight budgets. It’s also readily available for companies to purchase in bulk and turn around quickly so that customers can receive it as soon as possible. Lastly, companies are less likely to encounter stock or production issues by acquiring generic boxes and pouches.
What Is Custom Packaging?
When a business invests in custom packaging, a designer creates a mock-up design for a manufacturer to produce to their specifications. Custom product boxes can vary from stock packaging in size, color, finish, and material. They stand out from competitors and serve as a unique opportunity for companies to present their brands.
Benefits of Custom Packaging
Custom packaging helps promote your brand by offering a unique, memorable unboxing experience. When customers receive a beautifully packaged product, they’re more likely to remember your brand and become repeat customers. Custom packaging also offers better protection for your product. Because you can tailor it to fit your product precisely, there’s less risk of damage during shipping.
Which Method Should You Choose?
Choosing between stock and custom packaging depends on various factors, such as your budget, brand positioning, and specific needs. If you’re a startup with limited funds, stock packaging can be a smart choice. It’s affordable, convenient, and versatile enough to meet your basic needs.
However, if your goal is to create a memorable brand experience and you have the budget for it, custom packaging is worth the investment. Custom product boxes can significantly enhance your brand’s image, better protect your products, and offer a unique unboxing experience that customers will love.
Both packaging options have benefits and drawbacks. Before making your decision, consider what matters most to your business and customers. Be sure to explore your options for packaging manufacturers so that your investment pays off in the long run.
