As a customer decides what services to purchase, which products to buy, and where to go for these purchases, a determining factor will be customer convenience. Customer convenience is the process of making people’s experience with your business conducive to saving time and effort. A great way to start implementing this in your business is through packaging!
Today, many consumers appreciate packaging that’s eco-friendly, protective, and accessible. Keep reading to understand what you need to consider when packaging products for convenience.
Sustainability and Eco-Friendly Materials
Purchasing a product that uses hard-to-recycle plastic, such as Styrofoam or polystyrene, makes the consumer’s job recycling these materials laborious. When the packaging has sustainable and eco-friendly materials, the customer can conveniently recycle everything by simply placing it in their recycling bin. Not only is this convenient for the customer, but it’s helpful for our environment.
Portion and Serving Size
Does your business sell perishable items? With packaged foods, many consumers are looking for single-serve items that come in convenient portion sizes. The younger generations are steering away from family-sized chip bags or cereal boxes and are instead seeking products with smaller portion sizes but a variety of items. For example, instead of a large bag of Doritos, consumers would rather purchase a variety pack with single-serve bags with multiple flavors.
Accessibility
Accessibility is also essential to convenient packaging because it makes the product inside the package easier to open and use. For instance, the advantages of resealable pouch packaging allow perishable products to stay fresher for longer, and this packaging is accessible! Another excellent example of this is in the beauty industry. When manufacturers take into account the needs of makeup artists with disabilities, they can work with products that use accessible packaging because it provides convenience.
Weight, Shape, and Size
Without compromising the product’s security, the weight, shape, and size of your packaging can make the items you sell more convenient. While some products need heavier and larger packaging to protect them, consider where you can cut down on weight and size. This helps you save on shipping costs and is less cumbersome for the customer to handle.
You need to consider many factors when packaging products for convenience. Pay attention to what your target audience prefers to create a better package experience for them. Remember, when your packaging is convenient, it takes less time and effort on the consumer’s end to use and access your products.
