As you plan your business’s marketing strategy for 2023, it’s important to consider which methods will trend in the world of marketing in the coming year. Consider adopting some newer, trendier promotion methods this year to help your business reach a larger audience and attract new customers. Here are some new marking strategies for your business to try in 2023.
Social Media Giveaways
Social media giveaways offer businesses many benefits, such as increased store sales and more. If you’re looking for ways to expand your business’s social media following while gaining new customers and sales, try hosting a giveaway. Select from one of your business’s smaller products, branded merchandise, or other items that will gain potential customers’ interest. Then establish your giveaway rules and guidelines and start posting—the setup process is as simple as that. Interested customers will come to your page to follow and browse, helping you grow your social engagement.
Brand-Influencer Partnerships
Another way for companies to take advantage of social media marketing trends is through influencer marketing. Influencers are social media experts who showcase various products through their posts. Many large businesses partner with influencers who have lots of followers to increase their brand awareness, build trust, and reach their audience or target a new audience. These partnerships can be expensive, but even smaller businesses can participate in influencer marketing by partnering with smaller influencers to grow their brand and following.
Utilize Video and Streaming
Video content is one of the most engaging forms of media, especially in the marketing industry. If your business doesn’t already record videos showcasing your products, start considering ways your business can create video topics. For example, you could start by recording a product showcase or a workshop on your products and services.
Along with videos, live streaming is another popular type of online media. Some live streams attract thousands of viewers every session. While you won’t start with such high viewership, live streams are still a unique way to share your products and promote brand recognition. Include videos and live stream feeds on your blog, in digital newsletters, and more.
If you’re looking for unique marketing strategies to pick up in 2023, consider trying some of these methods. Expanding to social media and new forms of content creation can help your business explore new audiences and boost brand recognition for better sales.
