Commercial electric vehicle charging stations present a new opportunity for businesses to increase revenue. Customers who drive electric vehicles are willing to pay for convenient charging capabilities, especially since charging stations are still uncommon in many areas. Offering a welcoming and accessible charging station allows you to make money from the station itself, as well as from cross-selling, customer loyalty, and other opportunities. Discover these fruitful ways to make more money with your EV charging station.
Create an Easy and Intuitive Experience
Although electric vehicles have been around for well over 100 years, most drivers are still new to the EV experience. Many drivers worry about the availability of charging stations. By making your station’s charging experience easy, convenient, and intuitive, you ease those worries and establish yourself as a reliable and reputable charging location.
Work with trusted brands to properly install high-quality charging products on your property. Make sure your station is accessible, clean, and in a convenient, well-marked location. An easy and enjoyable experience entices customers to keep coming back to your business when they’re out and about and need to charge their vehicles.
Make Your Station Visible
It’s easy to find gas stations wherever you go, but finding an EV charging station is more difficult. Advertising your charging station both on your property and throughout the surrounding area is key to bringing drivers to your business. It’s crucial to establish clear, bold signage along highways, at exit signs, and on your property to help direct drivers to your property.
Connect EV Revenue to Retail Revenue
When a customer has to wait for their vehicle to charge, they have more time to explore your business. This creates an excellent cross-selling opportunity that allows you to boost retail revenue and make even more money alongside your EV charging station.
Make sure electric vehicle drivers are part of your target demographic and keep them in mind when considering product changes, sales, and other retail opportunities. You can also incorporate your EV charging station into customer loyalty programs and other promotions to continuously bring drivers into your store.
