The holiday season is just around the corner, and it’s time to begin your holiday marketing plans. Competition for holiday shoppers is harder than it seems, and every business is bringing its A-game with content and discounts to grab the attention of potential customers. Here are fun ways to market your business this holiday season to help gain brand awareness and boost your sales.
Host Community Events
Hosting community events is a fun way to market your business this holiday season. This is the time of year when families and friends come together to celebrate. What better way to kick off the holiday season than with a community event and discounts? You can pair with other businesses or host a solo event! This is a great opportunity to get your name out there and help market your goods or services.
Use Holiday Graphics
A great way to bring in the holiday season is by decorating your shop or using holiday graphics on your website. This will get your customers in the holiday spirit—and probably influence them to spend more. Set the vibe of your storefront with “snow” and glimmering lights to emulate starry winter nights. Or consider adding falling snowflakes to the homepage of your website. Using holiday graphics and decor will make the customer stay longer and browse around. You can even pass out limited-edition holiday promotional vinyl stickers you made to promote your brand.
Work With Other Businesses
Networking is essential for any business. Whether you own a boutique or car repair service, you can pair with other firms to promote holiday specials. For example, you can partner with a company and offer your customers 15 percent off if they show proof of purchase from the other store. This will help bring business to both stores and build brand awareness.
Run Social Media Contests
During the holiday season, many businesses begin social media contests to help build brand awareness and help someone receive a great gift. Entice customers to participate in your game by running promotional campaigns. The prize should be desirable, like a limited-edition product or a shopping spree in your store! Working with influencers or local government would help get your contest out there.
