Being in the Cannabidiol or CBD industry can be challenging, especially when marketing your products. Having a niche within the industry is necessary to stand out from the others. However, you still need an effective but creative marketing approach. Unfortunately, this is where a lot of CBD businesses fall short.
Here are the top five common sales mistakes you should avoid when promoting your CBD business to gain leverage within the industry. You’ll save a lot of time avoiding bad marketing tactics by avoiding these mistakes.
Not Knowing Your Market
CBD has a broad customer market—from people who use CBD for its healing properties to those who use it to support their well-being. However, just because it’s high in demand doesn’t mean your products will sell. Tailor your marketing to your niche audience and their needs. For example, if you specialize in helping people who suffer from aches and pain, your marketing campaign should cater to individuals with different health issues.
Copying Your Competitors
“Cheaters never prosper.” Copying your fellow competitors is never the way to go and stunts your growth as a business owner. Creating your brand’s identity and marketing strategies is your time to get as creative as possible while upholding your company’s purpose. Brainstorm ways you would market your business uniquely and effectively.
Hiding Your Lab Tests Results
In the United States, it’s federal and state law that each hemp processor has to follow specific production and cultivation practices and prove the quality of the product with lab test results. These results are typically on the back of the product, where customers can read the results.
Hiding your lab results is a big mistake you can make in marketing and potentially lead to decreased sales. Showing your lab results will help reassure consumers that your products are safe and of good quality. This will help back up your marketing campaign and boost brand awareness.
Not Networking With Industry Influencers
Every industry has trends and influencers. Although staying true to your brand and within a niche product is best, following recent CBD trends could help your business gain a new audience. Your business would benefit from working with other companies or popular influencers who promote CBD products. You can build your business and create many marketing opportunities by reaching out and networking.
Not Having an Effective Marketing Strategy
The biggest CBD sales mistake to avoid is not having an effective marketing strategy. To create a successful marketing strategy, you and your team should conduct a study of your target audience. Who is your audience, and what do you specialize in? What new product or idea can you bring to the industry? You will stand out from the other businesses by creating an effective marketing strategy.
