Selling branded merchandise is a clever way to increase your store’s inventory and boost brand recognition. However, you might wonder where to start when it comes to creating a merchandise line in the first place. Keep reading to discover all the tips you need to start selling branded merchandise for your business.
Start With Your Logo
When designing branded merchandise, your business’s traditional logo might not always be the right fit. Overly complex or detailed logos can cause your products to look busy. Instead, try reducing your logo to its primary elements, such as a single color or font choice.
One of the biggest benefits of selling branded merchandise is how these products can help boost your brand recognition. However, an overcomplicated or unreadable logo will only hurt your brand recognition, and all your efforts could go to waste. Therefore, you should spend the necessary time and resources to create effective brand logos and merchandise designs.
Select Your Merchandise
Once you have your logo or slogan design for your merchandise, you’ll need to choose which products you want to display it on. Apparel and accessories, such as t-shirts, hats, hoodies, and more, make some of the most common merchandise items for customization. However, you can also choose more creative merchandise options like drinkware, bags, office supplies, and more. Finally, once you’ve chosen your favorite blank merchandise items and colors, you’ll need to print your designs yourself or place an order through a professional customization service.
Market and Sell Your New Merchandise Line
Finally, once you have your customized merchandise in your hands, it’s time to start marketing it. If your business has social media accounts, post your new line of merchandise to your social pages to let customers know about your new inventory. Additionally, social media is the perfect spot to host a giveaway featuring your new merchandise. If you have a retail store, consider placing a display of all your customized merchandise near the front of your store to catch customers’ attention as they enter.
If you want your business to get in on the merchandise market, make sure to follow these tips to start selling branded merchandise to help you have a successful start.
