We receive many messages in our email accounts—some for work, some for personal, and some for frivolous needs. Spam emails have become a constant problem for many email accounts. Most computer software filters find spam and places it into a folder. This filtering may become a problem for companies that want to spread the word about their services. There are some ways you can prevent your company’s emails from going straight to the spam folder.
Ask Permission From Customers To Send Emails to Them
Your company’s emails may go to spam because they were sent without permission from the receiver. If someone receives your email without permission, they will likely send it to spam or ignore it. You want your emails to seem engaging so that people are less likely to mark them as spam and may open them. Once customers are interested, getting their permission to send them emails will be easier.
Check the Subject Line Before You Hit Send
Emails quickly become marked as spam if their subject line seems cheesy or “spammy.” Subject lines that mention saving money or time-sensitive offers will immediately feel like spam since so many emails involve this type of content.
Repeated versions of these emails with similar subject lines will feel fraudulent and untrustworthy. Please make sure the subject lines in your emails feel authentic and personal so that people understand you are a company that wants to connect with its customers instead of making a quick sale.
Follow Email Marketing Practices
There are practices and laws for email marketing, and it’s important to follow them so that your company doesn’t fall into any legal trouble and to prevent your emails from going to spam. There are forms of legal and illegal spam emails. Spam emails considered illegal will have a misleading or false subject line, not give the recipient a chance to opt-out, not include an emailing address, and were sent without the recipient’s permission. As long as you ensure that your emails don’t break these rules, you won’t have to worry about any penalties or emails going to spam.
Use a Program To See if Your Email Feels Like Spam
Fortunately, some programs will allow you to send an email to a fake recipient, and the program will tell you if the email feels like spam. These programs are useful to ensure you have a proper outline for how to format your future emails.
Keep Consistent Communications With Subscribers
If you have subscribers to your company, you will have some of the information they supplied upon subscription. There are many things you can do with your customer’s email to maintain good relations. Consistent communication will prevent your company’s emails from spam and help you keep a long-time customer.
Email marketing is an important aspect of business, and you don’t want your emails to go to spam. Use these methods to ensure your customers receive your company’s emails and improve your business.
