With so many café and coffee shop options out there, it’s challenging to attract people to your business. Fortunately, you can follow a few techniques that will entice customers in no time! Read our unique ways to attract customers to your café today!
Capitalize on Your Operation Hours
While running your café, you will notice busy and slow business hours. Note the slow times and capitalize on your operation hours by creating “happy hours.” For example, if you notice 2 p.m. on Tuesdays are slow for your café, you can start a happy hour with discount menu items starting at 2 p.m.
Use Email Marketing Incentives
Though cafés are brick-and-mortar businesses, email marketing is still an effective method to drive sales and attract more customers. You can build a customer database by creating a signup sheet for a café newsletter and offering an initial incentive, such as a free cookie for signing up.
In the newsletter, you can include exclusive discount codes and free offers to your online followers. This will entice customers and make patrons want to sign up for the newsletter and receive great deals.
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Cafés are popular spots for people to work and collaborate with others. Whether it’s college students working on a project or business colleagues seeking a mutual meeting spot, people tend to engage in cafés. You can attract customers by offering free Wi-Fi, so they can complete work or use their devices while enjoying coffee or treats. Free Wi-Fi is also a great way to drive sales because the longer people sit, the more likely they are to purchase more menu items.
Enhance Specific Menu Items
In your café, you may offer various coffee drinks that people enjoy. However, have you ever thought about enhancing specific menu items? For example, incorporating orange zest is one tip for enhancing hot chocolate taste and flavor. Different coffee drinks are common, but few cafés offer various hot chocolate drinks. This enhancement is something you can consider for your café.
Standing out in the crowd and attracting a consistent customer base is challenging. Hopefully, these unique ways to attract customers to your café will give you excellent ideas. After using these techniques, you will drum up business in no time!