With so many hotel options, it’s hard to stand out in the crowd and gain web traffic. Fortunately, you can successfully increase traffic to your hotel’s site by following a few techniques. If you’re interested, read this quick guide on how to increase traffic to your hotel website.
Make Your Hotel Website User-Friendly
Nothing drives people away from a website more than a difficult user experience. Whether it’s constant pop-up ads or unhelpful links, when people can’t find answers, they tend to stray away from the site.
By making your hotel’s website user-friendly, you will increase web traffic because people will have a better user experience as they navigate the site. If you’re thinking of things to include on the site, people enjoy:
- Hotel rates
- List of amenities
- Booking schedule
- “Common questions” page
Display Updated Pictures
When people visit hotel websites, they want to get a feel for the hotel’s atmosphere. They want to see pictures of the exterior, guest rooms, recreational areas, and other things your hotel has to offer. Make sure you properly display your hotel through updated pictures on the website. Grabbing attention by using visual content is one of the five reasons to hire a professional hotel photographer. Photographers can help you increase traffic and bring in more guests.
Promote Hotel on Social Media
People scroll on social media throughout the day, and you can catch someone’s eye by promoting your hotel on different platforms. During various times of the year, you can purchase ad space with links that will direct people to the hotel’s website. With analytical technology, you can track promo clicks and see how many people came to the site from the social media platforms.
Offer Your Best Deals Through the Website
If you’re still wondering how to increase traffic to your hotel website, one of the best ways is to offer the best deals through the site. This will give you leverage over third-party booking sites because people looking for great deals can book directly through your site. This will become a “one-stop shop” as they can virtually view the hotel and prepare for their visit.
