For brands offering a physical product, the pandemic has been a time of profound change. Adapting to a life of e-commerce is intimidating but necessary. There is no singular way to run an e-commerce business, but know that direct-to-consumer fulfillment isn’t just in high demand; it’s a fantastic tool for the brands that do it right. Let’s discuss the power of small businesses selling direct-to-consumer and how D2C fulfillment changes the game for companies like yours.
Consumers Are Paying for Direct Fulfillment
Businesses like Amazon and Alibaba are among the most iconic e-commerce brands out there today. Consumers rely on them to get quick deliveries of a vast array of products directly to their doorstep. According to Statista, Amazon reported an income of over 21 billion dollars in 2020 alone, so clearly, shoppers spend real money on D2C fulfillment options.
D2C Keeps Buyers and Sellers Connected
While working with a large retailer limits a business’s interactions with customers, D2C fulfillment presents several opportunities. In addition to controlling the site experience before purchasing, D2C fulfillment allows small businesses to stay connected after the purchase.
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Small Businesses Grow at Their Own Pace
Retailers are the go-between for small businesses trying to breach the market. The initial pitch must convince them your product is worth stocking, and they decide how long it stays on their shelves afterward. With D2C fulfillment, you respond directly to the demand of your customers by limiting or adding to your stock.
Unfortunately, scalability is one of the downfalls of D2C fulfillment that inexperienced business owners face. The ability to move with demand and adapt to new challenges is more complex when you control every aspect of your business.
The real power of small businesses selling direct-to-consumer is in the ability to control the customer experience. By guiding your customers from the moment your marketing reaches them to the product unboxing, you tell every aspect of your brand’s story and retain the opportunity to adapt to their needs. Solid brand awareness, loyal customers, and a powerful marketing strategy are key elements to leaving behind the brick-and-mortar and making this important move.
