You’re an artist and can express creativity well. Let that shine in your marketing plan. Depending on the services you offer, the only way to get them noticed is through marketing. Sometimes, others aren’t sure what an artist can do for them. Express yourself and your artistic services by using our tips for marketing yourself as an artist and grow your business.
Make Use of Social Media
We all have it, and it costs nothing. Advertise your artistic business on every social media platform you can. Share pictures and posts about what you do and how your services can add value to someone’s life.
Ask friends and family to share your posts on their page so that more people can see them. Consider creating a professional website and ask followers to see your portfolio there.
Talk About Yourself
It’s not rude to talk about yourself when it’s business. Use social gatherings and nights out on the town as an opportunity to meet new people and strike up a conversation. As an artist, you’re already unique and interesting. Take advantage of that fabulous personality and start telling others what you do.
Creative Business Cards
Don’t leave home without business cards. When time is short, they’re a quick and easy way to give someone a lot of information in a short amount of time.
Don’t go with the standard, usual design for your business card, though. You’re an artist, and the business card is where you can show off a small amount of your talent. Here’s what to think about when designing your artistic business cards.
Fun Paper
Did you know business cards no longer all have to be the same size using the same cardstock? There are plenty of options for paper, including the traditional style. You can even have a plastic or metal card. Hand potential clients a card that makes them take notice.
Unusual Size
We all have hundreds of the same size business cards that fit in our wallets. Make yours one to talk about with an unusual shape or size. You can choose circles or squares instead of the usual boring rectangle.
A large business card might end up on someone’s refrigerator, where they can constantly notice it. A circular card catches the eye of potential customers and lets them know that you’re unique and creative.
Get To Know Your Neighbors
Become active in your community as a way to market yourself as an artist. Here are a few ways to do so:
- Volunteer your skills at fundraisers.
- Sell what you make at the farmer’s market and local festivals.
- Donate creations to silent auctions.
Get involved in your community, and others will spread the word about what you have to offer.
We hope our tips for marketing yourself as an artist will help you follow your passion. It’s possible to make a living doing what you love as an artist. It’s all about marketing yourself so that the world knows who you are.
