Many small businesses don’t utilize label design to its fullest potential. A good label on your product can vastly improve your sales, while a bad one can decrease them. That’s because a label does more than convey what an item is; it creates a face for your product. Here are more details about how label design can increase your sales.
Build a Brand
The first thing you should know is that a label builds an image for your brand. Many popular products use simple designs that you recognize instantly, forming a link between the product and the brand image. You can do the same with your design. Create a label people can recognize, and you’ll grow your reputation quickly.
Trust
People instinctively trust a brand with a design that they can easily identify. Such as design makes it feels as if the company behind the label is someone you can trust because they leave their mark on so many things. The consistency of the image creates a sense of reliability regarding the product and your company.
Memorable
Now, the actual design of your label matters greatly as well. You need to do more than have a label. An effective label design is something simple but easy to remember. The most popular designs aren’t amazing masterpieces. Instead, they’re effortlessly memorable. Keep your design simple but unique, and you might have yourself a winner.
The Art of Attention
Customers are fickle people, as they (as a whole) fall victim to the many branding and labeling tricks companies use. The purpose of a label is to grab consumers’ attention and create an image for the product. As such, even the color choices of your label matter. For instance, red pops, but blue might be better for an item you want to associate with coldness. Taking your product into account and matching your label to it will produce the best results.
These are the very basics of how label design can increase your sales. Large corporations are constantly running trials and tests to gain more information on labeling and product design. You don’t need to go that far for your product labels, as the costs won’t always justify the gains. As long as you plan your design carefully and avoid label printing mistakes, you should be fine. Just know that label design can have a positive effect on sales.
