When it comes to tools and resources for e-commerce businesses, Google Analytics remains one of the most vital to a digital store’s success. The ability to discover more about your customers and what problems they’re trying to solve helps guide your business in the right direction. Here are just a few tips on how to use Google Analytics to improve sales for your business.
Understand Your Audience
Google Analytics securely informs businesses who enable its Demographics and Interests Report feature of the age range, gender, and interests of their users. While the tool won’t give you the demographics for every site visitor, it casts a wide enough net to give you a good idea of the audience you’re reaching online.
Using Google Analytics to understand your current demographics allows you to better serve your current audience or change your online strategy to get out in front of the right customers instead. It is important to know that while Google Analytics does give some audience information, businesses that own and store their first party data using CRM tools can better curate more of that information to their needs and find the answers to more demographics-based questions.
Become More Effective With Content
While social media platforms often offer analytics of their own, Google Analytics is ideal for understanding your content reach and even monitoring conversions.
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Track and React To Your Bounce Rate
Google Analytics displays your site’s bounce rate, or how often visitors only interact with a single page on your site, through a variety of reports. While a high bounce rate is to be expected for certain kinds of content, many businesses benefit from the amount of time a user spends on the site viewing ads or potentially navigating to a product page.
Using Google Analytics allows you to see overall site bounce rate as well as the bounce rate of individual pages. The more in depth you examine your bounce rate, the more your business is able is to create successful content in the future and adjust existing pages to become more visitor-friendly now.
There is a vast number of ways to use Google Analytics to improve sales, far more than we list here. While Google Analytics is always improving, WordPress plug-ins greatly expand the abilities of data tracking alongside Google Analytics to turn the functionality. This means that new tools and resources are being designed daily to help businesses like yours make the most of data tracking and get your site in front of the right audience faster than ever.
