Paul Fitzgerald, the founder and CEO of Salt & Pepper Media Inc, and a widely known innovator in the USA and Canada, has been named a contributing columnist with Entrepreneur.com.
Entrepreneur.com is an American magazine and website that provides news stories about start-ups, entrepreneurship, and business. The magazine has always been ahead of its time since launching over 40 years ago and is now also published around the world in Mexico, Russia, India, The Philippines, and South Africa.
The magazine has over 20 million monthly readers online, 4 million readers in its print run, and the publication now boasts over 14 million social media followers.
His new column, The Essentials of an Effective Press Release Media Strategy, was published on July 20, 2021.
In his new column, which is part of the online magazine’s Leadership Network, Fitzgerald will offer entrepreneurs, start-ups, and established businesses with the best tips for effective communications and marketing strategies. Some of his topics will include: How to get your brand media coverage in a noisy digital world; How to reinvent your brand in a post-pandemic world; The ingredients for awesome social media campaigns; Public relations on a budget for start-ups; How innovative public relations and branding campaigns will boost your brand and bottom line; How to share your story with the press and news audiences; Why you always need to reinvent your brand and messaging; The changing skills of a dynamic, remote workforce for PR agencies; and more!
“It feels amazing to have the opportunity to join entrepreneur.com and the Leadership Network – I am in good company, that’s for sure,” says Fitzgerald, who is nearing completion of his PhD in Communication Sciences.
He adds, “What I really enjoy in all this is helping other start-ups and established businesses amp up their public relations, media coverage, social media, and branding campaigns so that they reach the success they deserve. Even better, I am excited to show everyone how to they can reinvent their brands, especially now as we are entering a post-pandemic world.”
Fitzgerald has sure made a name for himself in the business world since launching Salt & Pepper Media Inc. 15 years ago. The firm started out small and now has offices and field office locations in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles. Salt & Pepper Media Inc. now works with some of the biggest news networks in both the USA and Canada, including NBC, FOX, ABC, CBS, CBC, CTV, Global, The Los Angeles Times, The New York Times, Forbes, Business Insider, C-Net, The Toronto Sun, The National Post, to name a handful.
Fitzgerald has also been active as a journalist while running a popular international public relations and digital media company. He is currently a new innovations, science and technology, business, and lifestyle columnist with The Toronto Sun, The Toronto Tribune, The New York City Herald, Toronto Post-Gazette, and Klusster.com. His work has also frequently appeared in CNN International Report, The London Free Press, InventorSpot.com, YourTV Halton, and Halton Outlook Today (HOT) News.
For over the last decade, Fitzgerald has helped scores of start-ups launch their brands on the market. His firm works with new app companies, and innovative home, lifestyle, and software brands. To date, he has worked with over 200 start-ups that have experienced tremendous success – a number of which have been bought by larger companies.
He has also worked on many major news and promotional campaigns with notable celebrities, including Lennox Lewis (World Champion Boxer), Olivia Newton-John, (Songwriter, Singer and Actress), Leeza Gibbons (Entertainment Tonight Host/Talk Show Host), Donny Osmond (Singer and Entertainer), and Jose Yenque (Actor, Film Director).
“These are interesting times with a global pandemic and entrepreneurs, start-ups, and established businesses need to be more innovative than ever to compete in a noisy digital world,” says Fitzgerald. “My columns in entrepreneur.com will give aspiring entrepreneurs and business innovators the tools they need to take their products to the market, and they will also discover the benefits of public relations and social media campaigns and how creativity and storytelling will help grow their brands and bottom lines.”
