It will not probably do the trick for businesses to gradually restore sales as the pandemic subsides, but to position yourself at a sustainable spot for the long run, and in order to stay ahead of the competition, you will need to rethink your business strategy completely.
Simply put – companies must “act now” to “excel later.”
Here are the 3 universal ways of re-building your digital career in a post-pandemic world.
The 3 R’s of Business Revolution
Return
It is essential first to reopen your business and start with low-key sales. The doubts about the failure of your business after returning are the only obstacles on your way. Start again, let your past customers know you’re back into the business, and see how things go without any pre-planned strategy.
Once you’re aware of the ups and downs you face during your return, start strategizing for improvements in the areas you know you lack. Recoveries might be slow, but as soon as you’re done fixing the existing issues, and your business is running just fine, rethink for a bolder plan, a more profitable strategy that may boost your revenue.
Reimagine
It is elemental to identify the key sources of revenue and, based on that, make the “now or never” decisions that must be made before a boosted recovery and profit starts coming in.
Many business components, including consumers, staff, and technology, have experienced incredible levels and rates of change. Some of these changes have started becoming clear to us only now.
PAUL FITZGERALD, CEO OF SALT & PEPPER MEDIA INC.
Deepen relationships and adapt to changing client needs to redefine the customer experience. You should update consumers on the status of your business, present information, and see if that fits their individual needs. And you must proactively ensure them that you are taking all COVID-19 safety measures seriously. Try to build new relations rather than just simply selling and preserving connections with existing clients. Use multiple communication channels, such as individual phone conversations and social media platforms. Conduct surveys to better understand the wants and concerns of your customers.
Reinvent
Going back to the regular functioning era will take some time. Plan for a gradual return, knowing there can be unanticipated events.
- To reduce operational stress, make transactional processes more digital, and focus on value-led, proactive operations driven by data analytics.
- To tackle new or unforeseen difficulties, form diverse teams that focus on essential priorities across corporate divisions such as finance and human resources.
- Identify cross-skilling opportunities.
- Revamp your website, logo, and start fresh again in our post-pandemic world.
- Explore ways of getting media coverage to boost your brand: one way is through press releases and send them to your local and national media outlets.
- Form new partnerships with other businesses and organizations; as they say, we work better together than we do apart.
Build an adaptable operating model that allows you to quickly pivot to a remote-enabled workforce in response to changing market conditions. Be willing to strengthen the business’s long-term operations rather than simply returning to “normal. This demands the rethinking of old processes and the reinvention of your future long run.
PAUL FITZGERALD, CEO OF SALT & PEPPER MEDIA INC.
