When you decide to market your company, signs are usually the first idea to pop into your mind. How can you put your company’s name out there for people to see? Here are the best tips for a successful outdoor sign.
Find the Perfect Location
Are you planning to install a simple yard sign or a gigantic billboard? Either way, you need to know precisely where your sign is going. Since you’re installing an outdoor sign, you should protect it from the elements. Select signage materials that last, and then weatherproof the finished product.
Keep Colors in Mind
Your sign will come in color, so figure out how you want it to look. Factor in your company colors and look for ways to incorporate them. You should also remember that certain hues communicate different messages. For example, red often translates to love, passion, or anger. It’s also an attention-getting color and it’s perfect for discount or promotional signage. Think about how your colors impact the overall tone of the sign since passersby will subconsciously interpret these meanings.
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How you phrase your sign is critical. You want people to understand your business, your promotion, and your product clearly. While clever wordplay is fun, it’s not always the best route. A memorable sign isn’t always the funniest one.
Settle On a Size
You must think about the size and typeface of the font you use. Whether you want a large, bold font or a sophisticated, italicized one, you should remember the people who read it. Think about distance. Will you have a driver reading a lawn sign on the side of the road or a pedestrian walking by a wall sign on the side of a strip mall? The font size will change how people interact with it and how easily they can digest your information.
Utilize these tips for a successful outdoor sign as you plan your next advertising campaign. With the right mix of creativity and planning, you can create a truly memorable and impactful sign.
