If you want your business to be successful, no matter how large or small it is, you have to have a brand that people can rely on. If your customers can’t rely on your brand to deliver what you say you will, you won’t last long in the market. As such, your brand needs to be memorable, strong, and easily understandable. To help with this, we’ve made this article on how to create a cohesive brand for your business to build trust with your customers.
Understand Your Target Audience
The first step in creating a cohesive brand for your business is understanding who your brand is targeting. Without this crucial first step, nothing you do will have as much impact as you want it to have. Who are you trying to connect with emotionally, and what are they looking for in a brand? What values do they hold that you share? Once you can answer these questions, you’re ready to work on your branding.
Create a Mission Statement
When making decisions about your brand, it can be helpful to have something to refer back to when you’re unsure which direction to take. A mission statement will enable you to focus on the “why” of your business. Why did you start this business? When you know this answer, you can then make choices that line up with your mission so that all your decisions move your business in the same direction.
Use Proper Imagery
The imagery surrounding your brand is how most people will interact with it for the first time. Any and all imagery should reflect your target audience and your mission statement. These include things such as:
- Your company’s logo
- Your website style
- Your color choices
- Your presentations
A cohesive brand is one that customers can identify at a glance because they recognize your imagery and sense of style.
Deliver On Promises
If you’re going to promise or guarantee something on behalf of your business, you’d better make sure you can back up those claims. Nothing degrades a brand faster than failing to deliver on the things they said they would. The more often you can live up to the promises you make, the more your customers will trust your brand. If you regularly present yourself differently than your brand implies, you’re going to lose a lot of business very quickly as customers come to find that your brand isn’t cohesive.
