I just had the privilege to connect with a growing Vancouver-based business, Loop Insights, who offer amazing technology that will help reboot the tourism and hospitality sectors both here at home and beyond.
One thing I tell everyone in a time of crisis is to reinvent and network with others – it all pays off. I am not only using Loop Insight’s technology at my new establishment, but I am also helping them on the promotions front, getting the word out on the benefits of their cutting-edge tech.
Loop Insights is here to help kickstart our industry.
From a personal point of view, I want to accent the importance of what Loop Insights is offering and tie in how I will benefit from their technology. You too will benefit from this technology if you own any kind of business that caters to consumers and have a physical location.
Let’s start with the Point of Sale (POS) side of things. As we all know, POS is key to running any establishment that has people purchasing goods, in my case coffee and desserts and my monthly Travel Coffee subscription service.
Loop’s Fobi device sits between my POS system and my receipt printer and sucks up all the data from all the purchases that happen and then sends all that data up to the cloud where it analyzes it and then generates insights on my customer’s purchasing behaviour. I can then act on those insights by sending emails, texts, or, using their Wallet pass technology to message directly to my customer’s lock screen on their mobile phone so I can send my café customers a discount just as they walk past my cafe.
Loop Insights Fobi device connects to any POS system, however for the POS solution for my café Loop recommended one of their partner POS systems from Vend. This is an iPad-based system that is very easy to use and integrates well with the Loop solution.
Speaking of Loop’s Wallet pass solution, trust me this tech is amazing on every level and fulfills two needs that will help get the travel, tourism and hospitality sectors back on its feet.
First, their Wallet Pass solution provides real-time communications – information and promotions – for business owners. Second, this technology helps enable travel and venue bubble solutions in live environments, which provides enterprises, sports and entertainment venues and governments with a venue management and contact tracing platform, which can integrate with verified COVID-19 Testing and Vaccination certifications.
So, Loop is going to help me a lot with my sales and communications and it is ideal technology to use during a pandemic with its venue bubble feature that will help keep everyone safe during these unprecedented times. What you get with Loop Insights is the whole package that will help make your business more effective, efficient and on-the-ball when it comes to helping flatten the curve of COVID-19 numbers.
Why should you use Loop Insights Technology?
When people hear me talk about Loop, they start asking me all sorts of questions, one being: what’s in it for me?
Well, there’s lots in it for you and your business. You get a better understanding of your customers, what they buy from you, when and where, and then you can act on that understanding and engage with your customers in real-time through their Wallet pass solution.
The real proof that this technology works is evidenced by the companies and organizations that Loop is now working with and how they are benefiting from this new ground-breaking technology.
I could give you the whole list, but here is a fast snapshot: NCAA, The University of Houston, Sobeys, and some other significant retailers. They will be supporting the upcoming Korn Ferry Tour PGA Event in Las Vegas, and they recently did a very successful fan engagement campaign for the WBC for one of their biggest fights of the year using their Wallet pass solution. Because fans can’t be physically at events right now, Sports properties like the WBC have to get more creative about how to engage with their fans and how to provide value to their sponsors.
Loop are also very active and growing in the Casino, Gaming, Events/Stadium, Hospitality, Retail, Film and Entertainment, and Education Industries. Loop’s technology will go one step further in driving up the demand for our domestic tourism industry and it will play an important role for travel consumers on the booking and planning fronts. In fact, Loop are helping to drive the Reopen Vancouver campaign.
If you own a business in the travel, tourism or hospitality sectors, or any business for that matter, reach out to me today. I will not only serve you up some amazing coffee and eats, but I will also introduce you to Loop’s technology that will be a game-changer for your business and our society as a whole.
