Transforming travel through resilience and reinvention is the key theme of ACTA’s 2020 Canadian Virtual Travel Leadership Summit, and the popular national-based trade association is calling on the “best of the best” in the industry to share their experiences and expertise on this timely and important topic.
Lorraine Simpson, who is a popular travel personality and MC for the November 12th & 13th event, will be hosting a talk on “rebound and visibility in social media,” which will draw in a big crowd.
Lorraine Simpson: How to be the best post-pandemic power player
“We all must adapt to the new travel landscape and learn to think and act differently,” says Simpson. “The real goal in my talk is to challenge conference attendees so that they will remain standing during the pandemic and then not only survive but also thrive. I will also have the opportunity to share my personal experiences and how I have used a crisis as a way to prove greatness.”
The two-day event will also host key decision makers from the government, and notable industry leaders. They include: CEO of Celebrity Cruises, Lisa Lutoff-Perlo, who will speak on building a business culture through diversity; and, Bruce Poon Tip, the co-founder of G Adventures and the Planterra Foundation, who will share his experience and knowledge about how the industry can move forward out of the COVID-19 pandemic. Tania Kedikian from Development Counsellors International (DCI) will help get participants “departure ready” by featuring research and insights on how Canadians will approach international travel post COVID-19.
Simpson will be sprinkling her signature humour with some hilarious sketches throughout the summit and will also be giving away some amazing prizes, like many pairs of flights and a week at Club Med, and more!
Never mind the conference swag where you collect pens and mugs, these are some serious prizes with fabulous adds of winning. But everyone is a winner with all the top tips to help you rebound and re-ignite your travel business. Simpson will help you reinvent your brand and help you achieve success despite the setbacks of the global pandemic. Everyone can also count on her for future help through the upcoming coaching courses she will be offering.
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This is a summit you don’t want to miss as there are lots of great speakers, info sessions, opportunities to connect with colleagues to shape the future of the industry, a trade show, and lots of generous prizes!
Meet Lorraine Simpson
Lorraine Simpson knows travel, inside and out. Who better to share insights and perspective on the reinvention of the industry that has been battered globally by COVID-19 than someone who has reinvented their own travel persona? Simpson has the experience, know-how, and insight that will help guide a realignment of the $1.5 trillion-dollar industry.
In a small unfinished basement, she set up her first travel company focused on destination weddings in 2005. Fast forward to 2010 and with no financial backing, Simpson transformed her company into a $4 million success story. As part of her own reinvention, Simpson then shifted into the luxury group speciality travel market, and her story comes full circle this year with a move from travel agent to travel personality and leading travel expert in national and international media. With this enhanced public profile, Simpson is helping travel brands reinvent themselves amid global uncertainty in the industry.
Simpson is a two-time Magellan Award winning travel entrepreneur and now the CityLine TV Travel Expert. She has recently launched her own TV show, What’s On Your Post-Pandemic Bucket List? She is a popular keynote speaker at travel events and conferences across North America and round the world and works as a travel advocate with ACTA (Association of Canadian Travel Agencies).
Visit Lorraine online today: www.lorrainesimpson.com