They say that first impressions are everything, and you never get to redo them. Why, then, do many not understand this about their businesses as well? The first thing your customers will see of your store is the outside of it, so just as much effort should go into it as the interior. Curb appeal is an essential part of running a brick-and-mortar storefront, especially if there is a lot of competition surrounding you. Here, we’ll look at how to improve the curb appeal of your storefront to help you reel those customers in.
Don’t Underestimate Signage
No one wants to go inside of a store that doesn’t even look like it’s there. Having clear and bright signage should be one of the first steps you take when designing your storefront. Not only should your store’s name be clearly visible, but your hours of operation and any specials you have should also be displayed prominently. This will let your customers know exactly what they’re getting when walking into your store.
Tidy Up the Visuals
If your store has big windows, one of the first things a potential customer will do is look through them to see what is inside. You want this first impression to be a good one, so they actually come in. If your interior is beset by clutter and mess, you’ll definitely drive people away. Make sure the view from the outside is where you put your best foot forward in terms of visuals.
Decorate the Outside
A barren storefront isn’t going to impress anybody. There are several things you can do to brighten up your storefront. Consider adding in some foliage and plants to really liven the area up. New lighting fixtures that keep your store illuminated can also be a huge help, especially if you’re open until later in the day. Even adding a bench or two really improves the overall feeling of your store as a place for customers to relax and socialize.
Perform Frequent Maintenance
Curb appeal isn’t a one-and-done affair. Maintaining a clean and professional look is a job in and of itself. You must do the following:
- Keep the place as tidy as possible
- Don’t let trash cans pile up
- Sweep away any dirt or leaves
- Always keep an eye on anything you’ve placed outside for damage or vandalism.
Now you have a little more information on how to improve the curb appeal of your storefront; that way, you can make that all-important positive first impression with your customers.
I personally believe that commercial businesses must invest in a custom sign because this will help attract more customers. Well, you also have a point that they must place their operating hours in front of their building. I agree with you as well that it would be best if they’ll place new lightings in their facility.
From my point of view, retails shops must invest in beautiful signs because this will help boost their store’s curb appeal. Anyhow, you also have a point about the importance of de-cluttering the interior so it won’t appear messy on the outside. You are also right about the importance of checking the place for any vandalism.
If I were to manage a store, I would make sure to hire a commercial painting service that will repaint its exterior for a better curb appeal. Thank you for sharing here as well the importance of cleaning its exterior. I’ll also keep in mind to have a new door installed.