If you are looking to boost your business’ sales, you need to start a gift card program. Not only does this help improve your brand recognition, but it also helps generate new customers and provide an incentive to return. Here is how to start a successful gift card program.
Find a Gift Card System
The first thing you need to do when starting a gift card program is find a gift card system. This includes both the physical hardware of the gift cards and the point of sale (POS) software to process gift card transactions. Finding the right gift card system for your store or business requires a little bit of digging. Reach out to your current POS supplier and find out if they offer any gift card services. If they do not, look for a gift card system that is compatible with your current software.
Purchase and Display Gift Cards
Once you have chosen the means to operate a gift card program, you need to actually purchase the cards. A gift card program would not work too well without a card to use! One of the fun parts of gift card programs is choosing and designing the cards themselves. Whether you want to use your company’s logo or a fun design, you can often customize the cards you sell to your customers. After you have designed, purchased, and received your gift cards, you will also need to think about how you will display them. There are many ways to do this, but a lineup at checkout is a great way to grab your customer’s attention.
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Starting a new program at your business is exciting! So, let everyone else know about it. Reach out to your customers if you have their emails and put up promotional signs throughout the store inviting customers to try out your new gift card program. Think about when you will roll out your program and if there are any seasons or holidays you can use to boost gift card sales.
Troubleshoot Common Issues
The final aspect of getting your gift card program up and running is to troubleshoot common issues. As with any new system, you will have to learn how to use it and solve any problems you run into. Though many POS providers offer customer support, you will want to understand common issues such as what to do when a gift card is declined or how to split transactions between gift cards and other payment types.
These tips for how to start a successful gift card program can really help your business start booming. Have fun with the process, and get creative with your gift card designs and promotions!
