Social media has taken over the way we communicate with friends, network with professionals, share information, and even shop. Finding the right social media sites to use as a business owner certainly depends on your goals and what each platform provides. Facebook is one of the most popular sites to use; if this platform interests you, here are a few unique ways to use Facebook for business.
Create Events
Facebook allows users to create events and invite fellow users to said event. Creating events can be a great way to grab a user’s attention and get them interested in your business. Whether the event is for a big annual sale or a new release of a product in-store, you can remind interested users and provide further information for Facebook users looking for events near them. Using Facebook to promote events is easy and accessible and promotes users to interact with your brand online and in-person.
Use Messenger Bots
When a Facebook user visits your business page, it is a sign that they are interested in your company. Messenger Bots can be used to give visitors more information about your company, to offer business updates, or even just to give a personal welcome to get users interacting with your page more.
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Contests are great ways to get people to interact with your brand online. After all, who doesn’t love easy participation and a possible prize? Have users interact with a post, share your page, or share their email as an entry in your contest to win a product or discount code. This encourages users to participate and increases your lead generation and engagement.
Utilize Facebook Live
Visuals are strongly desired by social media users. Live streaming is a popular video method as it’s visually appealing and personable. Create reminders for your Facebook Live event with compelling copy that will provoke users to join in on the event. Your event can be a simple Q&A, a story about your brand, or even a tutorial on something industry-related. Make your content desirable to users and end with a call to action for the viewer to subscribe to your content or check out your website.
Events, messenger bots, contests, and live streaming are great tools that Facebook offers. These unique ways to use Facebook for business can bring your brand to new heights online.
