After the coronavirus hit the U.S. in full force, practically every industry needed to adjust. Movie theaters closed, airports became ghost towns, restaurants stopped serving in-house guests, and customers flooded grocery stores only to return to their homes to shelter-in-place. Meanwhile, charities have to adjust too. Their scheduled events need to change and they have to figure out how to keep in touch with partners in order to stay afloat themselves. To help charities during this time, here are some helpful tips for charity fundraising amidst COVID-19.
Take Your Event Virtual
If you had an event scheduled in the near future, this spring or summer (and perhaps even later), you faced down a decision about how to pivot from a live event. You could cancel it, reschedule, or adapt and create a virtual event. While rescheduling is an option, the persistent uncertainty around the pandemic makes it nearly impossible to tell when you can hold a full-scale event. Plus, rescheduling necessitates careful coordination between your vendors and reserved services if you were to go that route.
Instead, hold a virtual event. This gives you an opportunity to have some virtual face-time with potential and current donors. Get creative and keep it exciting. Pepper it with little auctions, include a live Q&A session with your keynote speaker, and build in some goofy art or dance competitions. This is a great opportunity for community and levity amidst a difficult time for your guests as you continue to fund your operation.
Take a Step Back
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Connect Through the Crisis
Finally, connecting through this pandemic helps you deepen your relationship with your existing partners. While connecting your program’s mission to current events is one way to encourage more giving, try not to think about your funding when you check in on a personal level. Some people you know face impossible decisions and stressors during this time. If your donors sense a plug coming, that cheapens your checking in. Though it sounds counterintuitive, you can only hope for your efforts to pay off financially if you put aside the financial aspect of your relationship and prioritize your donors’ and volunteers’ lives. They may need someone to lend a listening ear—make that a part of your charity’s mission during this crisis.
