In the restaurant industry, there are new customers and returning customers. Every business wants returning customers as this brings revenue, but it’s only natural for businesses to expand with new customers, too. Still, it can be tricky for restaurants to attract new customers given it’s the unpredictability of the industry. While no restaurant can know for sure who will come in, they can follow these ways to
increase restaurant foot traffic to increase their chances for more business. Given the current COVID-19 virus epidemic, many restaurants cannot generate dine-in business due to social distancing. Once the epidemic ends, however, foot traffic will be busier than ever before.
Host Events
One way to increase your foot traffic is to host regular or special events. Team up with the local community to spread the word. Another way is to reach out to other organizations to mutually host the event. Communities always appreciate a restaurant that hosts local clubs or youth organizations. You can even check with your local middle or high school to sponsor the next sports game. Don’t forget that even donations make for great community outreach. Ultimately, the goal is to get your name out in the community for new customers to see.
Be Trendy
In today’s tech-driven world, everyone wants to be a trend-setter. You should, too, if you want to increase foot traffic to your restaurant. A trendy restaurant makes people want to come back—after they tell their friends and family about it. You can create that buzz by maintaining an active social media presence, providing amazing food and service, or offering something that makes you stand out above your competition. For instance, some restaurants serve food items that are wild and outrageous, to the point where they become social media trendy. Others focus on their aesthetics and style to provide a new, unique experience not found elsewhere. No matter what, find something to set your restaurant apart from the rest.
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Customers also like restaurants where they feel special. A big part of this stems from customer loyalty. Remembering customers’ orders and offering birthday rewards or general incentives like free food items with certain purchases are all great ways to increase foot traffic. Customers want to feel appreciated for their business, so an increase in customer service will keep your loyal customers loyal while also attracting new ones.
Use Creative Signage
Finally, a great outdoor sign will increase business significantly. Businesses like McDonald’s, Starbucks, and KFC receive millions of visitors each day because they have great, recognizable signs. Creative signage will increase your brand recognition and attract passersby. Remember, certain colors and images can provoke different emotions or behaviors in people. Keep this in mind when you decide on your logo and style.
