The North American casino equipment market is set to grow by up to 5% by 2024,
according to Report Linker.
Much of this growth comes in the Virtual Reality (VR) and Augmented Reality (AR) sector, both of which are helping to deliver a new immersive experience to casinos across the U.S.
Augmented Reality is an exciting development in technology, which allows a mix of reality and fiction to become blurred. The Verge explains how the technology was made popular by the Pokémon Go games which became a phenomenon in 2015. It’s now being implemented in gaming machines to enrich the user experience.
Casinos are fighting hard to keep themselves abreast of the latest developments which are helping to drive the growth in the equipment market. They’re battling against a vast range of improvements in the online gaming market which is making it far easier to play at home.
New social developments offer a fresh challenge for establishments, as games and providers look to bridge the gap between playing online and playing socially. A feature on Yahoo on the innovative PPPoker app notes how “the app is looking to eliminate the issues caused by big sharks preying on the newer players or the less skilled.” That’s presenting a challenge to casinos and gaming outlets across the world.
Mixing the social aspect with AR and VR technology could soon make outlandish gaming depictions accessible to all. Steven Hawking once played poker with Einstein and Newton on Star Trek: The Next Generation and that sort of mix between game playing and fiction could be something casinos look to offer using new technology moving forward.
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That doesn’t change the fact casinos are looking to adapt though. It’s not just in the games they offer either; casino crime is still evident and the technology can be used to help prevent cheating. One obvious way to move against cheats is facial recognition technology and that will contribute in some way to the growth in the market.
The gaming industry is showing no signs of slowing down despite the obvious threats to brick and mortar establishments. Growth in the equipment market is only a small reflection of the growth in the market overall; another report believes that sector will experience a 2.5% growth year on year through to 2023.
That puts the equipment growth into perspective and whilst it suggests the physical establishments are moving in the right direction, they are going to have to work hard to claim the market share they appear to be losing through online gaming.